[16] There are around 12,185 hectares of kiwifruit in production. An attempt to develop a joint marketing effort saw the establishment of the Kiwifruit Export Promotion Committee in 1970, followed by the Kiwifruit Marketing Licensing Authority in 1977. Originally named “Chinese Gooseberry” the kiwifruit is borne from a woody vine of the genus Actinidia that grows wild along the banks of the Yangtze River Valley in northern China. The final shipment of New Zealand-grown fruit is expected to reach all markets by early December. "New Zealand again supplied more Zespri SunGold Kiwifruit than Green this season, with this year's harvest the largest yet. 13 Mar 2019. The Bay of Plenty is the focus of kiwifruit growing (principally Katikati, Te Puke, Tauranga and Opotiki) producing over 80% of the crop. The Southampton Star at Port of Tauranga. The first commercial planting of Chinese gooseberries occurred in 1937 by the orchardist Jim MacLoughlin. The disease is worldwide, with serious attacks in Italy and France also in 2011. By 1940, MacLoughlin purchased more property for Chinese gooseberry production. In the 2008–2009 season the value of New Zealand kiwifruit exports was NZ$1.45 billion. Kiwifruit orchards are supported by an industry that is geared to maximise returns for Growers. New Zealand developed the first commercially viable kiwifruit and developed export markets, creating the demand for the fruit that exists today. [17] In New Zealand, Kiwi fruit name derives from Kiwi bird. The New Zealand Kiwifruit Journal provides a professional vehicle for clients seeking to promote their products and services to the New Zealand kiwifruit industry and their associated businesses. Zespri Green and SunGold™ Kiwifruit are grown primarily in New Zealand. [10] In the 1960s and 1970s, Frieda Caplan, founder of Los Alamitos-based Frieda's Inc., played a key role in popularising kiwifruit in the United States, convincing supermarket produce managers to carry the odd-looking fruit. Location. By 1976, the total volume of fruit New Zealand produced had exceeded the volume domestically consumed.[12]. Kiwifruit from 'record-breaking harvest' shipped off; Red fleshed kiwifruit to be trialled in NZ. However, in October 2011 the case was dropped in response to pressures from a new bacterial disease causing devastating losses in kiwifruit. The Regulations make some provision for other marketers to export kiwifruit thro… A New Zealand horticulturalist developed the well-known green kiwifruit in Avondale, New Zealand, around 1924. [2], Cultivation of the fuzzy kiwifruit spread from China in the early 20th century, when seeds were introduced to New Zealand by Mary Isabel Fraser, the principal of Wanganui Girls' College who had been visiting mission schools in Yichang, China. Jun / Jul 20. The Kiwifruit Industry Restructuring Act 1999 (the ‘’Act’’) and the Kiwifruit Export Regulations 1999(the “Regulations’’) set the current industry structure. [15] Kiwi Quinoa is grown spray-free using farming practices that benefit the environment and result in a delicious and nourishing quinoa. Today, the kiwifruit is an important commercial crop grown in different parts of the world, with over a million tons of fruit per year distributed worldwide. “Fuzzy” Kiwifruit Actinidia deliciosa, fuzzy kiwifruit, is the most widely available species. Retrieved 24 June 2011. The final shipments of this season's New Zealand-grown kiwifruit have left Port of Tauranga bound for Zespri's global markets, capping another strong season for the New Zealand kiwifruit industry. Because of that, the “kiwi season” depends on where the kiwifruit is grown. Zespri worried about extent of illegal NZ gold fruit growing in China - NZ Herald, Zespri awarded $15m after suing grower - NZ Herald, Hill Laboratories signs contract with Zespri to make sure kiwifruit stays tasty - NZ Herald, Zespri's big bold 2025 sales goal loses certainty in virus global economy fallout - NZ Herald, Business digest: Home lender secured for BayTrust's $2m co-ownership programme, Catering companies busier than ever as last-minute Christmas bookings roll in, Bayfair exploring new tenants for former Imbibe bar site, 'Busiest ever': Trucking firm invests $9m into Tauriko facility, WorkSafe's White Island prosecution adjourned to next year, 30C scorcher: NZ set to swelter in the sun; forecasters also on cyclone watch. The final shipments of this season's New Zealand-grown kiwifruit have left the Port of Tauranga, bound for Asia. Today, there are approximately 2,600 kiwifruit growers and 2,900 registered orchards in New Zealand. Fuzzy kiwi are grown commercially in New Zealand, Italy, Japan, France, Australia, Greece, Chile, and California. The final containers, carrying around 735 tonnes of Zespri Green Kiwifruit, are headed for Malaysia, the Philippines, Indonesia, Singapore and Greater China, while the final chartered reefer vessel – the Southampton Star - will unload 2228 tonnes of kiwifruit in Tokyo and Kobe, Japan. In addition to New Zealand and California, kiwifruit is also grown commercially in such areas as Italy, South Africa and Chile. The majority of New Zealand kiwifruit grows in the western Bay of Plenty, well south of Tauranga and north of Opotiki (East Cape). But you will find kiwifruit harvests in many places: California, Italy, China, and more. [2], The total volume of kiwifruit exports rapidly increased from the late 1960s to early 1970s. [5] Due to pioneering research into the transportability of the fruit by John Pilkington Hudson and others at the agriculture department in Wellington, this was the first international export of the kiwifruit. Kiwi Quinoa is grown by Dan and Jacqui Cottrell in the volcanic soils of the Central Plateau, New Zealand. Boundaries for each region are listed below: [18] [21], In 1990, the New Zealand Kiwifruit Marketing Board opened an office for Europe in Antwerp, Belgium, which became the headquarters for European marketing of Zespri gold kiwifruit in 2010. This well known green kiwifruit were later renamed "Hayward" as a tribute to its creator, Hayward Wright.[4]. Regional maps. That makes New Zealand the perfect location for growing kiwifruit. New Zealand’s 2,681 kiwifruit growers produce approximately 149 million trays for export from 12,692 productive hectares. Latest Magazine Covers. [19], In mid-2013 a China-based Zespri subsidiary was fined nearly $1M for under-declaring customs duties, and the Serious Fraud Office launched an investigation into Zespri itself in October 2013. In New Zealand in 2007, just under 12,000 hectares were planted in kiwifruit. Apr / May 20. Kiwi finally made its way to California around 1960. Subscription required. By far the greatest concentration of orchards is in the Bay of Plenty, especially near Te Puke. The seven licensed exporters in New Zealand were in fierce competition, driving down prices. Kiwifruit is native to eastern and north-central China. Raw kiwis have a slightly acid taste and are high in vitamins C and K. Several other species are also grown for their fruits. The ‘oval’ variety is a famous commercial cultivar. A red fleshed kiwifruit variety is being tested on New Zealanders. Kiwifruit may look unpalatable at first glance, but beneath that hairy brown exterior lies emerald green flesh and edible tiny black seeds with a flavor reminiscent of strawberries to some and pineapple to others. The Kiwifruit Marketing Licensing Authority had the rights to establish market standards such as fruit size, quality and packaging of kiwifruit for export markets, the Authority also acted as an adviser to the government. Click here for further information on regional classification or view the current regional classification map.. To view all New Zealand kiwifruit growing regions, click here. Kiwifruit marketer Zespri recently shipped out the last of this year’s New Zealand kiwifruit, leaving the Port of Tauranga for global markets and bringing a strong season to a close. [21][22], In 2017, New Zealand growers were acquiring additional land to grow Zespri gold kiwifruit under rising costs for a Zespri license to meet global demand for the gold cultivar. During the war around 550 cases of the fruit were marketed each season with the fruit proving popular with American servicemen in New Zealand. [13], In November 2010, plant symptoms were discovered that suggested that Pseudomonas syringae pv. [20], Much of the breeding to refine the green kiwifruit and develop the gold Zespri was done by the Plant & Food Research Institute (formerly HortResearch) during the decades of 1970–1999. In 1955, MacLoughlin bought out his partner, purchasing his land back along with an additional 38 acres and planting it all to Chinese gooseberries. By far the greatest concentration of orchards is in the Bay of Plenty, especially near Te Puke. In 1952, MacLoughlin approached the New Zealand Fruit Federation who agreed to facilitate the shipping and marketing of the fruit to United States markets, this was New Zealand's first export of Chinese gooseberries. "The wider supply chain including frontline staff at the Port of Tauranga have worked incredibly hard to ship our record-breaking harvest this season, and embrace the enhanced safety measures put in place to keep our people and communities safe during New Zealand's response to Covid-19. An American importer, Norman Sondag of San Francisco, complained that melonettes was as bad as Chinese gooseberry because melons and berries were both subject to high import tariffs, and instead asked for a short Māori name that quickly connoted New Zealand. MacLoughlin's truck was commandeered for army use during the outbreak of war and as a result, he was forced to sell his property and enter into a shared cropping arrangement with another farmer. New Zealand is the perfect location for growing kiwifruit and, according to Glenn Arrowsmith, Global Marketing Manager at Zespri, the growers are determined to keep it that way. Some of the attacks in the Bay of Plenty were by the virulent strain PSA-V. Today New Zealand is the third largest kiwifruit producing country, next to China and Italy,[1] and holds approximately 30% of the market share. "We've been really fortunate that with the support of the Government and our communities we've been able to continue to operate and deliver this season's crop to consumers around the world," Hulbert said. Kiwifruit belongs to the family of “Actinidiaceae” and genus of “Actinidia”. Today New Zealand is the third largest kiwifruit producing country, next to China and Italy, and holds approximately 30% of the market share. Smaller concentrations are in the Northland, Auckland, Gisborne and Nelson regions. Cultivation of green kiwi (Actinidia deliciosa) spread in the early 20th century from China to New Zealand where the first commercial vineyards were planted. New Zealand’s kiwifruit industry is a regulated industry. Photo /Jamie Troughton/Dscribe Media Services The final shipments of this season's New Zealand-grown … The branding move is also intended to distinguish New Zealand kiwifruit from other fruit and prevent other companies from gaining benefit from the New Zealand Kiwifruit Marketing Board's (a subsidiary of Zespri) activities. The food culture here has its roots in Polynesia and Britain, with an emphasis on native fruits and vegetables, dairy and meat. Maps and Stats. In the 1990s, the export arrangement was reorganised in response to pressure from increasing fruit supplies from competing overseas export markets. [11], The growth of the export market during this time was composed of individual growers, grower cooperatives, exporters and distributors. This arrangement is commonly referred to as the Single Point of Entry (SPE) or ‘single desk’. "Their support and dedication during such a disrupted season meant we could continue to get our fruit to consumers around the world, where demand was incredibly high. Kiwifruit from 'record-breaking harvest' shipped off Slim pickings - reporting the shortage of labour for fruit and veges Download Rate Card. "What's New in Exotic Fruit: Putting a Kiwi in Every Lunch Box", "New Zealand Kiwifruit Export Performance: Market Analysis and Revealed Comparative Advantage", "German owners of Turners & Growers extend olive branch to Zespri", "More virulent PSA strain a new worry for kiwifruit growers", "Renewed fears as PSA devastates European orchards", Serious Fraud Office investigating Zespri, "Growers pay steep prices to Zespri for right to grow gold kiwifruit", New Zealand Kiwifruit Growers Incorporated, https://en.wikipedia.org/w/index.php?title=Kiwifruit_industry_in_New_Zealand&oldid=968801175, Creative Commons Attribution-ShareAlike License, This page was last edited on 21 July 2020, at 15:58. [3] The seeds were planted in 1906 by a Whanganui nurseryman, Alexander Allison, with the vines first fruiting in 1910. This granted a monopoly on the marketing of kiwifruit to Zespri and mandated that all suppliers sell their products through this single buyer (see also monopsony) for all exports outside of Australasia. Adaptation: The plants need a long growing season (at least 240 frost-free days) which will not be hampered by late winter or early autumn freezes.