Its Austrian website already offers German. This significant change had actually already started. The group never had a direct presence there before. At the time, HomeAway had been rolling up several US vacation rental websites, such as CyberRentals.com, GreatRentals.com, A1Vacations.com, and TripHomes.com. Adiós, TopRural. Airbnb host data: Who are Airbnb hosts? It will also save money: Even if all the websites were technically functioning under the same platform, the tech teams had to maintain different versions of the site. 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Visually and technically, the Vrbo and HomeAway websites have been the same for long. Merger and Acquisitions: HomeAway Inc acquired Instant Software Inc Yet, the Expedia Group still counts powerful vacation rental brands, entrenched in major markets, which will make the process a bit longer. In Australia, the situation is a bit the same as in France. It was acquired by HomeAway in 2006. Adeus, AlugueTemporada. Due to the lack of marketing investment, the Homelidays brand was slowly dying, still bringing in free traffic and bookings. VRBO is part of the Expedia extended network which means that your listings can gain exposure on other vacation rentals sites such as Homeaway, Canada Stays and Expedia. I wrote about this back in 2015 in my article titled, “ Expedia’s Acquisition of VRBO and HomeAway – owner beware! So, Vrbo Singapore will not really be starting from scratch. In May 2019, the HomeAway Group announced that it was rebranding to Vrbo. Expedia just finalized its acquisition of HomeAway, meaning the online travel giant is now officially going head-to-head with Airbnb. Yet, both brands have been picking up again in Summer 2020: Vacation rentals are on the rise post-lockdown, and Abritel and Homelidays are still names associated with the industry. The Company’s most targeted sectors include internet software and services (88%) and software (13%). As a vacation rental property owner, listing your home on multiple booking sites like HomeAway, VRBO, and Airbnb will get your property in front of as many travelers as possible and help you bring in more revenue. But as the popular saying goes, you have to spend money to make money. After years of speculation about whether it would be Expedia, TripAdvisor, the Priceline Group, or Google to purchase HomeAway, Expedia Inc. agreed to acquire the vacation rental giant for $3.9 billion in cash and stock. Throughout the years, the Vrbo brand has consistently outperformed HomeAway with family travelers. Expedia Inc. EXPE recently completed the acquisition of vacation rental site, HomeAway Inc. This is the message that HomeAway partners currently see on the Owner Dashboard login page: We’re changing our name to Vrbo! You can see that searches for “airbnb” have surpassed those for either “abritel” or “homelidays” since 2014. In the graph below, Airbnb is in red, Abritel is in blue and Homelidays is in orange. At the time, HomeAway had been rolling up several US vacation rental websites, such as CyberRentals.com, GreatRentals.com, A1Vacations.com, and … Meanwhile, searches for “homeaway” did go up in 2018, but not as much as to make up for the drop in “stayz” searches. So, the transition in July will not change a lot for property managers and owners. Pulling together the various marketing budgets to promote one big brand across the world makes sense, especially when the power of the local brands is slowly decreasing. The websites Toprural.com in Spain and AlugueTemporada.com.br in Brazil are already redirecting to Vrbo España and Vrbo Brasil. Airbnb’s most recent valuation placed it at a $25.5 billion, a giant jump from HomeAway’s acquisition price tag of $3.9 billion. If VRBO started as a genuine platform for vacation rentals by owners, it has since welcomed a lot of property managers, which the rebranding into Vrbo was also trying to capture. In France, the Expedia Group has two brands: Abritel HomeAway and Homelidays. The Expedia Group has been busy streamlining its portfolio of vacation rental website brands. By using this site, you accept our use of cookies. Whether you're planning a family vacation with your pet, a relaxing weekend getaway, or an adventurous excursion, vacation rentals are ideal for trips of all types.You can find everything from charming mountain cabins and lakeside lodges to breathtaking city apartments and luxury homes, or anything in between, all with an array of features to make your trip more comfortable and convenient. On March 27, 2019, VRBO was re-branded Vrbo, including a new logo, capitalization, and pronunciation. Generally speaking, the Vrbo brands seem to have done well right after the crisis. Both brands run on the same platform, the same one as the other brands. In the early days, VRBO and Homeaway were effective advertising sites with a simple annual listing fee … VacationRentals is becoming Vrbo. Yet, the former HomeAway Group had acquired a few local brands that are already redirecting to Vrbo: For instance, TopRural has been redirecting to Vrbo Spain (https://www.vrbo.com/es-es/) since March 2020. 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