After reading about George Ritzer’s concept of the McDonaldization of society, think of another example (organization) besides the fast food industry where you believe this concept may be applied. Sociologists observe the characteristics of McDonaldization in other areas of life, like education and media too, with a clear shift from quality to quantifiable measures over time, standardization and efficiency playing significant roles in both, and control too. These include efficiency, calculability, predictability and standardization, and control. McDonaldization is a concept which refers to the rationalization of consumption, work and production. People can do things, such as obtain money or a bank balance in the middle of the night, that were impossible before. Since that time the concept has become central within the field of sociology and especially within the sociology of globalization. Check yourself out at the grocery store? McDonaldization, on the other hand, is a social process. Ritzer has defined McDonaldization as "the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society … Forces you in brand compliance 3. (don’t use these) 2. In higher education, this rationalization was first highly developed and very successful at for-profit universities. Meanwhile in China, workers who produced iPhones and iPads face similar conditions and struggles. Ritzer has defined McDonaldization as "the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society … So an example of how society has become "McDonaldized" can be found in the internet. Understanding and Defining White Privilege, 15 Major Sociological Studies and Publications, What Sociology Can Teach Us About Thanksgiving, What Is Classical Liberalism? Basic rules for operating a fast food restaurant. These include efficiency, calculability, predictability and standardization, and control. By that, I mean that they deny the basic humanity, the human reason, of the people who work within or are served by them." Seen in education, work, criminal justice, health care, travel and leisure, dieting, family, religion and virtually every other aspect of society. George Ritzer's seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Essentially McDonaldization is the process of “rationalization”, i.e. Dutifully follow the instructions to assemble Ikea furniture? It is the adoption of the fast food principles to a broader social context. In this text he explains that the McDonaldisation of society is what happens when society, its institutions, and its organisations demonstrate the same characteristics that are found in the fast food restaurants of McDonalds. Look around, and you will be surprised to find that you will notice the impacts of McDonaldization throughout your life. After laying out how McDonaldization works in the book, Ritzer explains that this narrow focus on rationality actually produces irrationality. George Ritzer introduced the concept of McDonaldization with his 1993 book, The McDonaldization of Society. As he explains in his book of the same name, this new economic and social order is defined by four key aspects. These characteristics could be observed (and still can be) throughout many aspects of societies around the world. There are a few disadvantages of McDonaldization, such as the realization that you are doing all the work, not the “worker” but you. Several good examples maybe Amazon.com, Walmart, or General Motors. It is often not even good food. This is because McDonaldization does not require a skilled workforce. The products of one culture are more easily diffused to the others. In his book ‘The McDonaldization of Society’, he defines it as the way in which principles of the fast-food industry have come to take up the aspect of the American society as well as the world at large. People are able to get what they want or need almost instantaneously. This kind of work devalues labor and takes away workers' bargaining power. Overcharges 2. McDonaldization is the term created by George Ritzer to describe the homogenous sociological event that is happening within our society. I’ve watched the McDonaldization of the Education system for the last 10 years or so, but the pace of the process of rationalization has accelerated in the last few years. All of his concepts are beneficial to society to some extent, but with the good always comes the bad. McDonaldization The theory of McDonaldization is a reinterpretation of Max Weber's theory of rationalization. First, McDonaldization as a means of, crudely yet efficiently saying, “satisfying the hunger” affects and changes the way eating and cooking are in many cultures in the world. McDonaldization is defined as, “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world.” George Ritzer introduced the concept of McDonaldisation in his 1993 book, The McDonaldization of Society. The book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Ninth Edition! McDonaldization affects our values, preferences, goals, and worldviews, our identities, and our social relationships. "In the 1980s and 1990s McDonaldization has extended its reach into more and more regions of society, and those areas are increasingly remote from the heart of the fast-food business." One key aspect to McDonaldization (and one reason why it's effectively taking over first world societies) is efficiency. While some of these strategies are positive and prove to be successful in today’s society, others have negative effects. What is McDonaldization? After reading about George Ritzer’s concept of the McDonaldization of society, think of another example (organization) besides the fast food industry where you believe this concept may be applied. There are four concept of McDonadization which is Efficiency, Predictability, Calculability and Control: People are able to get what they want or need almost instantaneously. But it somehow exploits the consumer on the following fronts: 1. This business model includes efficiency (the division of labor), predictability, calculability, and control (monitoring). Coined by George Ritzer (born 1940) in The McDonaldization of Society (1993). There is a far greater availability of goods and services than before, their availability depends less on time or geographic location. Pick your own apples, pumpkins, or blueberries? Then you have been socialized to complete the production or distribution process for free, thus aiding a company in achieving efficiency and control. People are more likely to be treated similarly, no matter what their race, gender, or social class. In many cultures, cooking is a means of socializing with members of the family as well as an educational process. The McDonaldization of Society Assignment 1. Definition and Examples, Totalitarianism, Authoritarianism, and Fascism, Definition of the Sociological Imagination and Overview of the Book, The Sociology of the Internet and Digital Sociology, Max Weber's Three Biggest Contributions to Sociology, Overview of Gemeinschaft and Gesellschaft in Sociology. Ever bus your own table at a restaurant or café? 371 VISIONS OF SOCIETY: The Bureaucratization of Society 43 The McDonaldization of Society GEORGE RITZER The success of fast food chains is … ... which as members of a society we in turn shape as they shape us in an ongoing dynamic ... McDonaldization will be the preferred moniker for this practice. More generally, it is an example of what sociologist Max Weber referred to as rationalization. Quick Reference The author of this term, the American sociologist George Ritzer, defines McDonaldization as ‘the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world’ (see The McDonaldization of Society, 1993). Fast, efficient goods and services are available to a population that is working longer hours and has fewer hours to spare. McDonaldization is the process of making a task easier to complete. The McDonaldization of Society (Ritzer 1993) refers to the increasing presence of the fast food business model in common social institutions. The McDonaldization of British society Britain‘s interpretation of a McDonaldized society. Over mechanization. “Ether way it goes we don’t have a choice.” When you here the term McDonaldization you may think of Ray Kroc in the 1950’s buying his first hamburger stand, if you do I am here to expand your horizons a little further. It is the process by which various aspects of society take on many of the features of McDonald’s restaurants. Goods and services are of a far more uniform quality; at least some people get even better goods and services then before McDonaldization. If you are a capitalist it is good. Because of quantification, consumers can more easily compare competing products. According to Ritzer, the McDonaldization of society is a phenomenon that occurs when society, its institutions, and its organizations are adapted to have the same characteristics that are found in fast-food chains. Ritzer asserts that these characteristics are not only observable in production, work, and in the consumer experience, but that their defining presence in these areas extends as ripple effects through all aspects of social life. McDonaldization is a concept developed by American sociologist George Ritzer which refers to the particular kind of rationalization of production, work, and consumption that rose to prominence in the late twentieth century. McDonaldization The theory of McDonaldization is a reinterpretation of Max Weber's theory of rationalization. Further, sociologists recognize that McDonaldization is a global phenomenon, driven by Western corporations, the economic power and cultural dominance of the West, and as such it leads to a global homogenization of economic and social life. McDonald’s is the basis of one of the most influential developments in con-temporary society. Rather than using bureaucracy as the paradigm for the process, the fast food restaurant is the basis of the new model. According to Weber, the modern bureaucracy was defined by hierarchical roles, compartmentalized knowledge and roles, a perceived merit-based system of employment and advancement, and the legal-rationality authority of the rule of law. In a rapidly changing, unfamiliar, and seemingly hostile world, there is comfort in the comparatively stable, familiar, and safe environment of a McDonaldized system. 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